Your customers already want your merch. You just have no practical way to sell it. We're the inventory — and on Platform, the storefront too.
Proof, not a pitch deck
Our founder runs Dao Artisan Noodle and built its entire merch line personally — uniforms, aprons, hats, to-go bags, shirts. Months of sourcing, minimums, and boxes in a back room, for a side product. NAMGO is the tool we wished existed.
01
Upload whatever you have. No design file required — we clean it up and vectorize it.
02
Concepts across your product line within 48 hours. Two free revision rounds.
03
We host the store, make the goods, ship them, and handle support. You collect a royalty.
Merch is a channel, not a souvenir
A shirt is an affiliation purchase — people buy it to signal where they belong. The fan pays for the item, then carries the shop's name through the same few streets the shop trades in, for as long as the thing lasts. Every other channel bills the shop to be seen. This one pays the shop to be seen.
01
Ads stop the day the budget does. A tote does not. The shop is paid once and keeps the reach afterwards, which is the opposite of how every other channel is priced.
02
A cap worn twice a week is hundreds of impressions a year, in the exact neighbourhood the shop already serves, on a person the neighbourhood already trusts. No ad account buys that placement.
03
Minimums, cash up front, and a back room of the sizes nobody wanted. That toll is why most shops never open the channel at all. Take the inventory away and it opens to any of them.
Run it with your own numbers
These sliders run the same funnel model we use to forecast every launch. Every assumption is printed under the result — nothing here is a guarantee.
Real engagement, not purchased followers.
Rough daily customer count. It doesn't need to be exact.
Storefront pays 15% of retail and costs nothing. Platform pays the first $200 of merch in full, then 25%, against a $199 monthly fee.
Assumptions, all labeled: counter QR converts ~1.5% of monthly foot traffic into storefront visits; Instagram drives ~1% of followers as clicks per month; visits convert to orders at 5% (warm affinity traffic, vs. 1.4–2.7% typical ecommerce); AOV fixed at $38. Planning estimates from our funnel model — actuals get measured from day one and will move this number.
Three tiers, one operation
Every tier runs on the same manufacturing and fulfillment. What changes is how much of the shop's digital presence we own, and how the shop gets paid.
Any qualifying shop
Shop earns 15% of retail on every sale
The shop licenses its brand and does nothing else. If nothing sells, it is out the cost of a counter card.
Shops with no website, or a bad one
First $200 a month in full, then 25% of retail
$200 of merch a month makes the website free. $500 a month makes it free and pays $76 on top.
Multi-location and licensing
Negotiated, with a 25% floor
Rollouts, licensing, custom product and brand systems. Under 5% of shops by design.
No cost on Storefront · No inventory · No lock-in · Cancel anytime
No cost, no inventory, no lock-in
Nothing up front. We cover design, manufacturing, storefront hosting, and shipping. You earn a royalty on what sells — if nothing sells, it costs you nothing.
You get two free revision rounds on every design. Nothing reaches your storefront without your approval, and every design passes a human QA and IP check before it reaches you.
Most items — stickers, pins, mugs, basic apparel — ship from a US partner in 3–6 days. A smaller set of specialty items runs through our overseas line at 18–25 days. That's shown as a date on the product page before checkout, never as a surprise after.
No contract lock-in. Pause or end the license whenever you want; we handle any orders already in flight.
Made for Dao Artisan Noodle by NAMGO
Everything on this shelf is made to order in small batches. Grab a sticker at the counter, or send one to somebody who moved away.
Dao Artisan Noodle · shop dashboard · illustrative figures
Independent restaurants, this metro size
Design studio
PNG, JPG, or SVG — auto-vectorized in production
Choose a business type — watch the signature shapes change
Vendor side
Printful is a supplier. It sells fulfillment to someone who has already decided to sell merch, built the store, made the designs and found the buyers. That is the work. NAMGO does that work.
Printful, Printify and every printer like them sell a tool or a batch. None of them designs the product, drives the traffic, or carries the inventory risk. NAMGO does all three — and on Platform runs the shop's site as well — which is why the shop's cost is zero.
Competitor details as of August 2026. Check each company's site for current pricing.
Technology side
Clover sells the register, and its website product is sold on top of that commitment. The shops we serve already have a register they like. What they do not have is a way to sell the shirt their regulars keep asking for.
BentoBox, Owner.com, Popmenu, Toast and Square Online all sell the same thing: a website, billed monthly, forever. NAMGO sells the website too — and the merch that pays for it. Everyone else's storefront costs the shop money. Ours earns it.
Competitor details as of August 2026. Check each company's site for current pricing.